Tayfusion Web Solutions - Search Marketing

Tayfusion Web Solutions - Business Growth

Search Engine Optimisation Scotland

Search Engine Optimisation (SEO) is the continual process of developing a website so that it is better listed on all major Search Engines. The term used to describe the standard search listings is 'organic'.

For your website, we have developed a process that will help deliver the results that you expect and continuing improvements to your on-line business.

Search Engine Optimisation - Our Process

Strategic Planning - Your Internet marketing plan
Competitive Research - Get ahead of the game
Keyword Research - Your targeted approach
Site Engineering - Getting the code right
SEO Copy Writing - Talking to the search engines
Link Building - Developing a network

All the above aspects of Search Engine Optimisation for your site are regularly addressed, reassessed or modified depending on the current focus or direction of your business. Changes are made as often as possible; search engines place more value and trust in sites that are updated on a frequent basis.

Strategic Planning

Strategic planning relates to your Internet marketing strategy plan. A strong plan is is vital for a successful campaign. At Tayfusion we will learn about your business in detail to help deliver the best advantage to you.

Strategic planning is:

Knowing where you are
What you want to achieve
How you are going to achieve this

Having carefully inspected your business our next move is to look at every aspect of your site bearing in mind all current knowledge regarding Search Engine Marketing.

We will look at the structure of your site, the technologies used by it, the integrity of your website code and many other factors.

We will then look at external links to your website, and your current Search Engine positioning - especially in relation to your competitors and their websites.

The strategic planning and your Internet marketing strategy will include the following:

Outline of the major areas of your site that need to be addressed
The steps to achieve a high position on the major Search Engines
Any recommendations of changes to site's code, content and structure
Details of the organic and paid methods of improving your position
Regular reports about the success of your project.

A solid strategic plan for your site will help us both understand where you can go, and how much more improvement we can help drive for you.

Competitive Research & Analysis

There is an enormous amount that can be found out about your competition through the web. It is possible to discover why your competitors are performing the way they are (good or bad) and then use this knowledge to improve your own results. With data analysis and tracking, you can increase your keyword ranking and increase your website traffic.

It is possible to find out:

Product or service pricing
Web promotion techniques and designs
Who is linking to your competition, from which sites and why

By conducting in-depth research, including keyword selection, meta-tag contents, page contents, link popularity and search engine ranking - we can determine what is working or not for you major competitors. We can then use this to your advantage.

Professional Keyword Research

Professional Keyword Research is essential is ensuring good Search Engine Optimisation. A website page can target many keywords so it is important to use solid research to find the best keywords and phrases to achieve greatest success for your website

Tayfusion are experts in professional keyword research and consider many aspects to help target the right customers. These are:

Target appropriate and relevant phrases to your business and its products or services. We will work with you, ensuring the correct keywords are targeted.
The search phrases that are searched more often are those that will drive the most traffic. Our research service will identify the most efficient keywords to target for best click frequency.
Keyword choice must deliver value to you. By identifying the most valuable keywords, with a higher chance of conversion, the keyword research will ensure that the targets will deliver the best profits.
Level of competitiveness affects how easy it is to get to the top position on Search Engines. Sometimes it is better to target less competitive phrases to deliver quick results and still produce a good return on investment. Keyword research will reveal the best approach for your business.

We will provide a report on the keywords and key phrases to target and the reasons why these are the best for you.

Search Engine Optimisation through Site Engineering

Site engineering specific to the major Search Engines is essential. Search Engines use many different rules when indexing sites and they are all different. Search engines change their approach and methods for indexing regularly.

The different rules explain why different Search Engines return different results.

At Tayfusion we review and engineer your site to account for all known factors that affect your listing in the major Search Engines. We make changes where necessary to keep up to date with the changes and known best practise.

We only use ethical or white hat techniques to ensure your site will never get penalised or de-listed because of anything we have done.

Search Engine Optimisation through Copy Writing

SEO through professional copy writing is the process of writing so that it is more Search Engine friendly. At the same time when copy writing for Search Engines it is vital that the content is written primarily for real people - Search Engines are very clever these days, they can tell the difference.

Copy must be both interesting and appropriate - even if it's written to be Search Engine friendly. If the content contains little or no mention of the target key phrase then a Search Engine will not place importance on the site for that phrase, so no high listing.

Search Engine copy writing ensures that the target key phrases are used with the best frequency, in the correct places while at the same time ensuring the copy reads easily and well.

The saying goes 'Content Is King' - this has never be more truthful than today. Search Engines favour good content so it is important that this aspect of your site is as good as it can be.

Search Engine Optimisation through Link Building

Link Building and building a network of in-bound links is one of the most important activities to achieve a high listing on Search Engines.

Link building incorporates multiple methods of site promotion and strategic activity. Long gone are the days when effective link building and site promotion consisted of joining a large link exchange plan or submitting to hundreds of global directories. In fact this method will probably reduce your listing position and sometimes even get you removed completely.

Now you must build and encourage links with care and from other good websites. At Tayfusion we are expert in setting up and managing comprehensive link building campaigns.

No matter what you do, or how much you spend - you have to monitor the success of what you do.

These days, if you are promoting your website you have to spend money. There are still services available that are free, but they do not drive the traffic to you that paid options will. In short if you are spending money then you need to see the 'proof of the pudding'.

Before we run campaigns of any kind for you, we will set up monitoring of your site, this will allow us to provide details statistics of how well the campaign performs against the standard or expected website traffic.

Our methods of monitoring can vary depending on the type of promotion we are performing to improve your business - but in the main we use the best tracking that the industry has to offer, and can track hits, unique visitors, returning visitors, total pages viewed, if they made a sale, total conversions to sale, location and much more. We can even marry up your monitoring to paid click campaigns and press release reads.

If you spend £100 then you want to see a return on investment for that.

Our best record so far is a ROI or over 2000%

One of our valued clients spends £750 per month, and by our calculations (based on a heavily under-estimated conversion spend) the client makes over £15,000. This has been consistently proved using our tracking service.

Needless to say, the client is very happy with the results. You could be too, happiness is just a phone call away.