Client: www.piperdam.com

Piperdam are a leading Scottish Golf & Leisure resort, and at the time were in need of a site redesign.

With an array of great family attractions, golf course and lodge accommodation the previous website was not highlighting the benefits of visiting the resort, and not performing well when searched for using any search engine.

Phil at Piperdam approached us with the view to developing his business on the web, to increase lodge bookings and to better promote his general services to customers - local and national.

With so many offerings, the website had to clearly reflect the Piperdam experience in a clear manner.

Piperdam is not just a family resort, it also caters for weddings, business conferences, golf outings, spa days and also has a great restaurant. All of this had to be presented to site visitors.

The luxury lodges at Piperdam are 4* and are a great retreat for anybody that want to get the best from Scotland. In essence they were an un-tapped resource, and would present a great asset to Piperdam.

We were tasked with getting their website in front of the right people, making the right first impression and increasing sales.

Piperdam were delivered a compact, highly appealing site. Split into channels to bring focus and awareness of the differing service offerings.

Lodges, weddings, conference services, food and service packages were all given room to express their individual advantages to the web audience.

Interactive resort and location maps were created to introduce 'stickiness' to the site, with effective use of emotive imagery to attract custom.

The site was optimised and edited to perform well in Google and other search engines, a link building campaign was undertaken as well as several PR and advertising opportunities used to help promote the website and the Piperdam services.

The results were excellent. Piperdam received many favourable comments from customers regarding the new design. The Piperdam site visitor traffic increased significantly - by a factor of 20. The conversion of site visitor to customer reached as high as 8% and the lodge bookings increased to a point were the business we consistently fully booked - even for the coming year.

The Piperdam website now provides a significant return on investment for them.

Client:
www.piperdam.com

Contact:
info@piperdam.com

Provided Services:

• Web design
• Full content management (SiteEngine)
• Interactive location map
• Interactive resort map
• Complete search engine promotion
• Web marketing plan
• PR