Martin Vousden is a respected and accomplished Golf journalist. Having written several golf books and many on-line golf articles in his time, he wanted to publish his own work and do it his way.
With an excellent and very unique sense of humour Martin wanted to deliver his rare opinions and his take on 'the life of golf', and in his words he wanted his own website that - 'that reaches the parts you didn’t know you had'.
Conjured from the depths of Martin's green matter came RareBirdie.com - the website for grown-up golfers.
Says it all really.
Martin came to Tayfusion well prepared and he knew what he wanted..
The website had to be fun. Fun to use and easy on the eye - it had to be instantly apparent that it was intended for a grown-up golf crowd (an obvious oxymoron).
Martin needed a few easy to manage features, such as an article manager, full content management, quotes manager and a fully fledged email newsletter system.
He needed full control to allow him to continually develop his 'Mr Pink' character, the typical male chauvinist golfer, as well as joke pages and other content.
Some parts of the site are not suitable for children, so Martin required a easy way to confirm from site visitors that they were 'of age'.
Martin got more than he expected. It is immediately apparent, as soon as the page is loaded, what sort of message rarebirdie.com is intent on delivering to its unsuspecting public.
The site achieves a good balance of presenting the articles, golf humour and serious news well and all carefully controlled by Martin, using SiteEngine.
The site holds in excess of 1000 golf quotes, from famous golfers, and the delivered tool for managing them allows Martin to re-arrange and edit them with ease.
The article and news administration is easy to use, and gives Martin the flexibility that he needed in ensuring that he could keep ahead of his general workload.
The newsletter system incorporates the latest news and articles automatically, and can be edited in full. We have to say that the regular newsletters he sends are the best on the web.
Martin makes quite an effort with his site, sign up to his newsletters to see for yourself - even if you're not a golfer you will appreciate it!
- Web design
- Full content management (SiteEngine)
- Article & news management (SiteEngine)
- Golf quotes administration tool
- Email newsletter system