Capetown properties is a long established property letting agency based in Dundee, Scotland. Their main focus is the let serviced property for students, and they offer the best possible accommodation - all being of particularly high quality.
There were however a few things missing, a brand, web presence and a simple and convenient way to manage their property portfolio. Capetown contacted us and were assured by our past experience that we would be able to provided exactly what they were looking for.
Capetown required a web design that was professional and appealed to students. It was essential that the site minimised much of their current workload and simplified their letting management process.
The design and brand had to be simple. A website should be a joy to use, and brand easily recognised.
After investigation, together with Capetown Properties, we came to realise that the quick and simple approach was better suited to meeting the needs of their intended audience.
Students, unlike a standard family for example, when looking for properties are interested in only a few things:
Capetown were very keen to do everything they could to distinguish themselves from other letting agents in the area, as they offer a completely supported service, their properties are of a very high quality and they carry many safety features that other student properties do not.
The site needed to offer them full control.
The site was designed in such a way to address all their required points, and allow visitors to find what they need quickly and easily.
The brand was kept simple, and overall design easy to access.
The navigation introduced a channel base of quality, security, safety and support. The main page copy highlighting their approach and commitment to their customers.
The search interface on the first page of the site allows visitors to search for property location and number of bedrooms only. Simple.
Capetown were delivered the following:
John Cape was very impressed with the solution that we delivered. Incredible and amazing were just a few of the words he used when we presented him with the finished product.
We have been customers of TayFusion for over ten years and have always found their team to provide the highest standards of service whilst being easy to deal with.
They understand our business, priorities and objectives very well. We see them as an extension to our own IT team, adding skills such as web and database system design in a most cost effective manner.
Managing a very small IT team I have to rely heavily on partners in key areas to provide expert support particularly in the areas of website and Intranet design.
Over the last 10 years I have worked with Mark and the team at TayFusion I have found them consistently helpful, knowledgeable and always willing to help answer and develop some of my wilder requests.
I particularly value their friendliness and professionalism and I always feel comfortable in picking up the phone and bouncing a few ideas around with them as I would if they were a colleague.
Their support allows me to focus on supporting my colleagues and concentrate on well... the boring stuff frankly...