Ask for Fritz

Project synopsis

Fritz  approached us with his problem. Traditionally the sale of the holidays were done by phone, and Teletext. As you may be aware, the terrestrial television channels across the UK are about to be switched off. So in a sense he would be left without a method of reaching his customers..

The project was to produce two independent websites, with the option of adding more, that could all be managed from one central location. The sites would provide late deals that were for skiing and spring/summer lake holidays.

The visitors had to be presented with the holiday information, and a method of booking the deals. Fritz, not being particularly confident with dealing with computers, had to be provided with an easy to use system to manage his holidays deals, bookings, locations, flights and customer enquiries - across two independent web sites.

Due to the nature of the holiday deals and the visitors looking for them, once again we discovered that the best approach was to provide an easy quick interface to allow convenient searching and presentation of the deals .

Visitors would be searching for holidays based on country, resort, airport or date - so a facility for searching on this basis had to be clearly offered on both sites.

After investigating how other tour operators handle navigation and searching, we did not want to make the same mistake of allowing users to search for open information, and find nothing.

The design had be be appealing, and provoke emotional attachment to the service and the idea of taking a holiday .

A design was put together that would provide a consistent feel on both sites and offer instant familiarity to visitors. The design was kept to a minimum, but with high impact graphical features relating to the holiday types for both sites.

The site visitors were provided with a rather clever search interface. They can search based on country, resort, airport or date - but the search options only provide holiday deal choices that are actually available. So this means that if you choose a date, you will find holidays - greatly reducing inconvenience to customers on both websites.

Fritz was provided a simple administration area when he can switch from one site to another at the click of a button. Holidays can be updated in groups, countries, resorts, hotels can all be edited and multiple dates and flights associated with individual holiday locations.

The sites offer full booking facilities for visitors, and also incorporated is a mailing system to allow visitors to be sent latest deals notifications.

All in all, Fritz was provided a solution to all his problems.

I've loved working with Tayfusion even without their website.

They are real, helpful and tell you (or is that just me?) like it is – this is very important to me.

They are super quick to respond, explain things in a language you (I) can understand, from lay terms to the educated and MOST of all, nothing is too much bother. They are great at understanding my needs and helping me out.

When I heard they had redeveloped their website I thought I would take a look. It looks and feels exactly like them, and I wish them all the success they deserve :)

Karen Wilson
Association of Scottish Business Women