Fife Country, the web trading arm of Hogg of Fife, are a Scottish family business, established in 1888. They are a leading brand in quality outdoor clothing and footwear. Fife Country had been trading online for some time but had reached the point where their website was not performing well in certain areas, they needed a better platform help them to develop, evolve and grow.
Fife Country approached Tayfusion to help them with their site at first, with particular attention to their customers mobile experience, and also with the growing issue of order fraud.
The site we built is more than just a standard e-commerce website. It was designed to include a multi-variant offers and promotions system, sales performance tracking, customer communications and a bespoke fraud prevention module helping the company to spot and tackle fraudulent payments on the system.
Over several years of gradually development and refinement, and working closely with Fife Country staff, we have managed to continually improve their website sales, their customers’ visit experience and the core management systems.
More about our friends at Fife Country can be found by visiting: